Canopy Coming Soon

I’m excited about a new Hotel Brand, especially under the Hilton Brand!

Hilton Hotel will begin opening hotels under the Canopy name in 2015.

Hilton is promoting Canopy as a “lifestyle brand,” which seems to mean that it aspires to be whatever’s considered hip and cool by Millennials. Here’s how that translates into hotels:

Neighborhood-y – “Canopy is all about being local, through design, food and beverage, art and knowledge.”

No Cookie-Cutter Hotels – Each Canopy hotel will be unique.

Value – Basic WiFi, “artisnal” breakfast, and evening wine and spirit tastings are included.

The emphasis on neighborhoods carries through to the choice of hotel locations. “Canopy’s thoughtful growth strategy focuses on vibrant neighborhoods in primary urban markets that are proven to support a premium ADR (average daily rate).” So far, letters of intent have been signed for 11 hotels:

Canopy Portland, Pearl District
Canopy London
Canopy Miami, Brickell
Canopy Washington, D.C., Bethesda North
Canopy San Diego, Gaslamp Quarter
Canopy Nashville, Downtown
Canopy Savannah, Historic District
Canopy Indianapolis, City Centre
Canopy Charlotte, Uptown
Canopy Oklahoma City, Bricktown
Canopy Ithaca, The Commons

Naturally, all Canopy hotels will be included in Hilton’s HHonors program for points earning and award stays.